Magnus has a unique background in that he speaks fluent Chinese, has lived 16 years in Asia and has worked for Sweden’s top retailers IKEA and H&M. At IKEA Magnus was the consumer insights manager for China and at H&M he launched their online stores in China, Japan, Korea and India. He also launched H&M on Alibaba’s e-commerce platform Tmall. Magnus has assisted several Scandinavian brands to launch in China and Korea. Given his fluent Chinese he has a very hands-on approach when managing projects.