Michelle has a solid track record within the field of eCommerce and Digital marketing, in Asia. She has worked for multiple internationally leading fashion and sports brands such as adidas, H&M, and Inditex Group. At H&M she was Head of Growth in Asia driving digital expansion and development in the Asian countries, mainly focusing on China, Korea, Japan, and India.
Michelle is Swedish-born Chinese and has been based in China for several years where she also was awarded the Young Professional of the Year in 2018 by the Swedish Chamber of Commerce in China.